Resume

Experience, education, and certifications.

Experience

Marketing Intern — UpGrad
March 2024 — August 2024
- • Executed key components of 15+ digital marketing campaigns, directly contributing to a 12% increase in lead conversions
- • Drove a 25% increase in organic website traffic by co-authoring 10+ SEO-optimised blog posts in collaboration with the content team
- • Enhanced content strategy by conducting competitive analysis, leading to a 20% engagement uplift and an 18% increase in email open rates
Social Media Marketing — Schbang
October 2023 — March 2024
- • Optimised campaign performance across multiple platforms, delivering key insights that reduced Cost-Per-Click (CPC) by 10%
- • Managed the creative pipeline for 50+ digital assets, resulting in a 20% increase in social media post engagement
- • Executed an influencer marketing program by identifying and onboarding 10 micro-influencers, boosting brand awareness by 25%
Selling Partner Support — Amazon
September 2022 — August 2023
- • Managed B2B partner relationships by resolving 5,000+ technical and logistical queries, achieving a 95% partner satisfaction score
- • Pioneered a pilot program for a new support process, which was adopted company-wide after improving workflow accuracy by 15%
- • Facilitated the launch of 3 new seller tools by creating documentation and training materials for over 500 business partners
Graphic Designer — MediPedia Overseas
January 2021 — March 2021
- • Spearheaded the creation of dynamic video content for social media campaigns, driving a 15% increase in audience engagement
- • Managed client projects to produce engaging informational videos, generating over 10,000 collective views and increasing brand visibility
- • Designed compelling thumbnails and graphics using Adobe Photoshop and Premiere Pro, directly improving viewer retention on video content

Education

MSc Marketing & Digital Analytics
Queen Mary University of London
- • Led a dissertation project on the behavioural impact of gamified advertising, conducting in-depth demographic analysis and developing actionable strategies for ethical marketing
- • Leveraged SPSS and Tableau to analyze customer purchasing behaviour, developing predictive segmentation models to inform targeted campaign strategies
BA Journalism & Mass Communication (Hons. Public Relations & Communications)
Bennett University
- • Coordinated in a team of 20+ and carried out an extensive market research on Nestle India (B2C) and SIAM (B2B) to formulate a PR strategy.
- • Research included areas such as client, stakeholder, media and situation analysis.
- • Coordinated in a team of 25+ to carry out a detailed market research on brands such as Pee Safe, Titan Raga, Subway.
- • Helped to evaluate the marketing approach for the above brands by analyzing targeting, positioning and macro/micro environment analysis.
- • Assisted in creation of creatives for the above brands by using tools like Canva and Adobe Photoshop.
- • Aided in carrying out a comprehensive market research and put together a marketing strategy for a brand ideated from scratch.
- • Assisted in analysis of key data such as brand identity, personality, image, extension as well as formulated a list of potential competitors.

Skills

Technical

Data Analysis (Excel, SQL, Python)
Data Visualisation (Tableau)
SEO
CMS

Marketing & Design Tools

Google Analytics
Adobe Creative Suite
Canva
DaVinci Resolve

Professional

Campaign Management
Competitive Analysis
Content Creation
Social Media Management
Client Relationship Building
Project Management

Certifications

Google Analytics Certified
HubSpot Inbound Marketing
Google Ads Fundamentals
Facebook Blueprint Certified
Hootsuite Social Media Marketing